Write once, publish at the right moment. Build a content calendar from your WordPress pages and let the planner fire posts automatically — no browser open required.
Most WordPress site owners post to social media the same day they publish an article — if they post at all. That means content is either ignored or pushed out at whatever time is convenient, not when the audience is actually online.
For travel businesses, tour operators, and hospitality sites the problem is worse. You may have dozens of destinations, tours, or seasonal packages that deserve attention on social media. Writing and posting each one in real time is unsustainable. A scheduling system lets you do the work once — turn a quiet afternoon into two weeks of consistent posting.
The other factor is time zones. If your audience is in Australia and you're in Europe, the best time to post on Instagram is the middle of your night. Scheduling handles this without alarms.
Publish on Social Media includes a built-in post planner. It runs as a background service on the server — not in your browser — so posts fire at the right time regardless of whether you are logged in.
The workflow is identical to posting immediately, with one extra step: instead of clicking Post now, you pick a date and time and click Add to planner. The draft is saved with a scheduled fire time and the planner checks for due posts every minute.
Jetpack auto-shares every post the moment you publish it on WordPress — no review, no visual, no control over timing. Buffer and Hootsuite require you to leave WordPress, paste content, upload images, and manage a separate tool. The planner here starts from your actual WordPress content, generates the visual and caption with AI, and lets you schedule without leaving your workflow.
Open your workspace and click Browse site. Your WordPress posts, pages, tours, and custom content types load from the REST API. Click any item to import it as a draft. The title, body text, and all images come across automatically.
Click Generate to create an AI poster or vertical video reel from your content images. At the same time, AI writes platform-specific captions and hashtags — a different caption for Instagram than for LinkedIn. Edit anything you want before scheduling.
In the post panel, use the date and time picker to choose when the post should go out. The time is converted to UTC automatically, so you can enter your local time without doing the conversion yourself.
The post is queued. It appears on the calendar view as a scheduled post. The planner checks every 60 seconds and fires posts when their scheduled time arrives. You can close the browser — the server handles the rest.
The calendar view shows all drafts by date with colour-coded status: grey for drafts, orange for queued, green for published, red for errors. Tap any post to reopen the draft, change the schedule, or post manually if needed.
Try the full workflow for 7 days — $5 for one social channel and AI generation credits.
Start the trialThe post planner works across all six platforms the app supports. Each platform connection occupies one connector slot on your plan.
Scheduling to Google Business Profile is particularly useful for local businesses and tour operators. Google uses consistent posting frequency as a ranking signal for map placement — scheduled posts make it easy to maintain that cadence without thinking about it daily.
Batch by season. Book one session per quarter. Go through all destination or package pages, generate visuals and captions, and schedule them across the next 8–12 weeks. The work takes a few hours; the posting runs itself.
Match posting time to your audience's location. If you sell Australia tours from Europe, Instagram peak engagement is around 08:00–10:00 AEST — around midnight your time. Schedule it and forget it.
Post the same content at different times across platforms. Create the draft once, then add it to the planner separately for each platform at different times. LinkedIn performs better mid-week mid-morning; Instagram does better evenings and weekends. One piece of content, optimised per channel.
Use the calendar view to spot gaps. After scheduling a batch, open the calendar. Empty days are obvious. Fill them with older content that hasn't been posted yet — every WordPress site has a back catalogue that rarely gets promoted more than once.
Yes. When you schedule a draft, you can add each platform to the planner individually with its own date and time. One draft, different schedules per platform.
The post is marked as failed with an error message in the dashboard. No silent failures. You can review what went wrong and either retry or publish it manually.
No. The planner runs on the server, not in your browser. Once a post is scheduled it will fire at the right time regardless of whether you are logged in or have the app open.
There is no limit. Schedule days, weeks, or months ahead. Many travel businesses plan a full season in a single session and let the planner run from there.
Yes. Scheduled posts appear on the calendar view. Open the draft before the scheduled time to change the date, change the platform, or remove it from the queue entirely.
Yes. The $5 trial gives you the full product including the post planner for 7 days.
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7-day trial for $5. One social channel, AI generation credits, full planner access.
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